2025
Naming
Brand Strategy
Branding
Visual Identity
For The ColdHub, we developed the brand from the ground up—crafting strategy, naming concepts, and a bold visual identity. In a category where competitors often focus on purely technical features, our approach positioned The ColdHub as more than a warehouse: a thriving hub for food brands to connect and grow. By framing the brand as a “cold community,” we elevated its presence beyond logistics, establishing it as the future leader of cold storage in Europe with a strong, distinctive voice and design system.
At the heart of The ColdHub’s identity, we defined a tone of voice that speaks to collaboration and growth. Instead of leaning on technical jargon, the brand communicates as a partner and community builder—inviting food brands to join a shared space where innovation and connection thrive. This human-centered language reframes cold storage as a hub of opportunity.
