2024
Brand Strategy
Brand Identity
B2B Branding
Visual Identity System
We partnered with a food distribution company in search of a clear identity, crafting their brand from the ground up. Starting with strategic DNA and positioning, we developed messaging that reflected their values of excellence and reliability. This foundation informed a new visual identity, brought to life through a comprehensive brand book and a B2B-focused identity system. The result is a cohesive brand that communicates trust and expertise across every touchpoint, positioning them with clarity and confidence in a competitive industry.
The brand’s personality comes alive in a tone of voice rooted in “playful boldness” applied consistently across posters, social posts, and key visuals.
We developed a comprehensive social design system inspired by the brand’s distinctive shapes. This system translates the brand’s visual language into dynamic, consistent assets for social media, ensuring every post feels instantly recognizable while maintaining flexibility for creative storytelling.
