For Soléa, we created a brand identity that celebrates individuality, community, and the artistry of curls. The custom wordmark takes inspiration from the natural curve of a curl, with the “S” flowing in an elegant, organic shape. The accompanying icon blends a radiant sun, reflecting the salon’s name, which means “sun” in Spanish, with the silhouette of a curl, tying together warmth and beauty. This identity system was designed to feel welcoming and empowering, aligning with Soléa’s mission as a safe, creative space for all hair types and a vibrant, female-led community.