In collaboration with Stoic Agency, we crafted a bold visual identity and a cohesive brand experience to position the tournament as a world-class sports event. The transformation extended beyond design, with a custom interactive app that redefined fan engagement—delivering live updates, immersive features, and seamless communication. This strategic combination of design and technology resulted in a 1,200% surge in downloads, a 1,500% increase in notification opt-ins, and thousands of new fans worldwide, demonstrating the power of design-driven innovation.