Glendale faced the challenge of being overshadowed by Denver and recognized primarily for its retail presence. Our goal was to shift perceptions by crafting a fresh identity that highlighted the city’s individuality. Through a modern logo system and a suite of playful, custom illustrations, we captured Glendale’s energy and distinctive personality. The result is a brand identity that celebrates the city as more than a commercial hub—positioning it as a vibrant community with its own story to tell.